![]() ![]() ![]() Homescapes is a match-3 puzzle game, and is the sequel to Plaryix’s game Gardenscapes. ![]() Homescapes by Playrix: Playrix released Homescapes in 2017. In 2015, the app passed 1 billion downloads. Temple Run by Imangi: Released in 2011 on iOS and then in 2012 on Android, Temple Run is an endless runner game in which the main character is being chased by evil monkeys.įruit Ninja by Halfbrick Studios: Fruit Ninja was released in 2010, and within a few months garnered more than 4 million installs. The game generates high revenue by offering committed players the chance to buy boosters that help to pass difficult levels. In just one year, Candy Crush became the highest grossing mobile app, making about $1M per day worldwide from consumers. In AppsFlyer’s H2 2019 Performance Index, ironSource was ranked the #1 ad network for casual games - driving the most volume and highest-quality users for casual game developers.Ĭandy Crush by King: Candy Crush crashed the App Store party in 2012 as a F2P game with IAPs from the start. There are many sub-categories within casual games including: match-3, endless runners, education, trivia, puzzle, hidden objects, adventure, word games, board games, card games, and more. Casual games employ a number of monetization strategies, however they tend to rely on a free-to-play model that monetizes through in-app purchases and in-game ads. Casual mobile games What is a casual game?Ĭasual games are a mobile game genre that is designed for everyone and anyone and have simple rules, shorter sessions, and a low barrier to entry. ![]()
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